New York will forever reign innovation in the world of
streetwear, but the West Coast is inching up.
Snoop's rag print shirt plays a vital role in one of
streetwear's biggest label, the double C. You probably seen the zip-up
hoody with this print. Gangster plaid is coming back strong, also.
Game recognize game.
A friend of
Groundid who works for a clothing company brought up an interesting point. How safe is it to wear these prints in your neighborhood? If you live in the suburbs, like Lakewood or
Cerritos, then it's all gravy -- but if you live on the
eastside of the
LBC, say 10
th street, then...?
Personal bio. Honest truth. I live in a place where when you get dropped off, you have to run from the car into the house. The apartment complexes on my street have 15-foot fences. Walking to your neighbor's is a risk on my block. Ghetto birds make it hard to sleep at night.
It's important for me as a retailer to keep up with the trends, but being from where I'm from, I can't help but think safety first.
The store slogan used to be: Stay humble. Stay true. Stay groundid.
The new slogan just for this post: Stay fashionable. Stay safe. Stay groundid.